Friday, April 25, 2014

Pitfalls to Selling Your Home | Top Reasons Why Your House Won't Sell

In today's market, every step is crucial.  One wrong move can be the difference between making money from your home, losing money on your home or not even selling it at all… and the latter two options would SUCK!!… Trust me I've been there.  But this doesn't have to be for you.  There is a great deal of appreciation in home prices taking place across Alachua County and here are some  helpful tips on pitfalls to avoid in selling yours!!!

PITFALLS TO AVOID IN SELLING YOUR HOME

1) INEFFECTIVELY PRICING YOUR HOME FOR SALE

This can be a very difficult task for some.  Home prices, like the stock market, change frequently and regularly.  On one hand, you can price it too high: trying to be overly ambitious with visions of "making it rain" in your head and price yourself out of the market.  Or, you can price it at a discount to deep to where you don't realize your full profit potential.  A good real estate agent can help you with this process and also put together a CMA (comparative market analysis) which can aid you with pricing your home effectively.  Real estate agents live in the world of buying and selling homes all day, every day.. TRUST THEM!! Besides, they don't get paid until you do :)

2) HE WHO MARKETS BEST, SELLS THE HOUSE

"If a tree falls in the woods and no one is there to hear it, does it make a sound?"… "If a house is for sale and there's no one there to see it, will it sell?".  Well you can debate the first question all you want, but i'm here to tell you that the answer to the second question is an emphatic, "NO!!!" Marketing a house effectively is as essential to selling a home as any other of these steps.  And, with the invent of so many social media tools, you have the opportunity to bring the world to your doorstep.  After all, you never know who is moving to your area… and in Gainesville, that changes every year (See the University of Florida.)  Make sure your agent takes as many pictures as allowed by law! Pictures truly do say a thousand words and will paint a picture of your home to those who are searching.  Either your agent or you should invest in purchasing or renting a high resolution camera which can take hi-def pics of your palace… Even if you can not afford one, you'd be surprised at the great resolution you can get in pictures taken from your phone or tablet these days.  But if you're going to do this, make sure your home is IMMACULATELY clean and all fixtures are up-to-date with their repairs…. just sayin'.

3) DON'T LEAVE YOUR HOUSE BUSTED AND DISGUSTED

Have you ever looked at somebody's teeth or clothes in a dirty or tattered condition and immediately "judged that book by it's cover?" .. Not even knowing that the person behind those imperfections could be a Phd, a millionaire, or even an angel in disguise.  We all know this is wrong, but it's human nature to develop a perception at first glance.  And whether right or wrong, their perception is their reality.  This is what potential homebuyers will do with your home as well.  If there are broken fixtures, dirty carpets or junky rooms, prospective buyers will, generally, automatically assume that the sellers do not/have not taken care of the home and the buyer's mind will wonder, "what else is wrong with the house that I can not see if they can't take care of what I can see??" Fix up and tidy up before you consider listing and, DEFINITELY, before taking pics.
4) TREAT YOUR BUYERS RIGHT!
Your buyer must be able to feel at home! In other words, they must be able to "make themselves at home" and have a vision of themselves living in your house.  Soft music, snacks, appropriate lighting: these are some subtle touches that can appeal to the senses of prospective buyers in wanting your home versus another.  And please, do not follow the buyers around as they peruse the home… as a matter of fact, stay out while they're there.  The buyers will become uncomfortable and may think you have something to hide… and it's just darn creepy. So, DON'T DO IT!  Give them some space to assess for themselves and wait for feedback from your agent.

Above all, BE PATIENT.  Not every home will sell overnight.  And sorry to burst your bubble, but most homes may take months to sell.  Keep calm! As long as you take heed to this advice and not fall into these pitfalls, you will be just fine and your house will sell in due time!
Contact me if you have further questions or need anymore information.  I also love to hear your feedback if this information has been helpful to you.  Peace and increase!!


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