My Personal Gainesville Restaurant Week | MUST EATS!

In honor of the Annual Gainesville Restaurant Week that has so graciously been put on each year by the Gainesville Chamber of Commerce, I have decided to highlight my personal, favorite restaurants in the area.  Now, none of these are featured restaurants on this years official tour, but make no mistake about it, they are OFFICIAL IN TASTE and need to be frequented. My wife and I are self-proclaimed "foodies".  We are contacted by many in our circles and are considered  reliable and consultative specialists when it comes to food and restaurant recommendations.  I would venture to say that, between us, there isn't one restaurant door that has gone unopened in Gainesville and the surrounding areas so I have a pretty qualified opinion on most places.  We enjoy dating and family time in a good restaurant, mostly the ones that are least advertised and underground favorites. So whether you're looking for a date spot, a catered event, or a brief meeting location, these eating sanctuaries will be right up your alley!

Civilization
1511 NW 2nd Street
Nestled near the Duck Pond area of Gainesville, this quaint restaurant is ideal for quiet conversation, a

small little getaway, and, of course, a great meal.  Now, me being from the densely-populated, urban demographic of the Chicagoland area of Illinois, I have never come in contact with a buffalo, let alone ever tasted one.  But let it be known, Civilization has an undeniably great and hearty Water Buffalo burger.  I would liken it most closely to an Angus beef burger, but with a more robust and rich flavor.  It's sure to capture your taste buds and leave you full; especially on the king of buns, the kaiser roll.  This is just one of the many organic, international treats on their menu. And, for the health conscious, Civilization is greatly vegan-friendly.  Civilization is definitely a natural food lover's spot and a free-feeling ambiance to take advantage of in Gainesville.

The Top
30 N Main Street
This is, hands down, my favorite restaurant in Gainesville.  With me being a city boy, I am always on a

quest for venues, activities and restaurants that most closely resemble the food, culture and ambiance of "the big city" and, if only for a few hours, remind me of the urban, city culture.  THIS IS IT! Located right on Main street near the precise center of Gainesville (University and Main) it is always a bustling and tasty option.  But you may want to allow for a long wait time because it's always full… and well worth the wait.  If you go, and I highly recommend you do, you absolutely cannot leave with out at least ordering the corn nuggets.  I don't know how they make them, but they are similar to chicken nuggets but with a burst of seasoned cream corn, flavored just right to leave you wanting another bite each time.  You truly can't go wrong with anything on the menu, though.  A MUST EAT!

Southern Charm

• 1714 SE Hawthorne Road

What good is it to live in the South and not have a viable option for "good ol' home cookin'".  I, too, enjoy southern cooking, but my biggest hang ups, most times, are that the food is heavy, in most cases, unhealthy, and usually cooked with a bunch of grease.  This makes it hard to justify eating these meals regulary and preserving my sexy LOL!  However, Southern Charm, qualifies for the best of both worlds. Nestled in the heart of east Gainesville, with a decor of an upscale, blues shack, Southern Charm is the brainchild of the same people that brought you the tasty goodness of Reggae Shack.  There are a number of guilt-free and creative dishes that they have fused together with names and tastes that we have come to enjoy such as Shrimp and Grits, Chicken and Waffles, Succotash, Okra, collard greens, apple turnovers and more!  I highly recommend the Shrimp and Waffles followed by the Apple turnovers with ice cream.

The Jones B-Side
203 SW 2nd Avenue
This upbeat, eclectic joint has moved it's home from it's East Gainesville location to one centered downtown in the party district of Gainesville. This is another new-aged, organic and naturally-raised food restaurant and it is DELICIOUS! And, for my personal taste, you can usually catch them playing some underground and old school hip-hop beats from A Tribe Called Quest, The Roots, Mos Def and the like. For someone like myself that just plain LOVES food, but needed to find a balance that I don't revert back to the 5'6", 200 pound frame of my former self, I have struggled to find delicious, gluten-free and/or organic alternatives to desserts that would rival my all-time favorite sweets.  But I have found some at The Jones. Let me recommend the vegan chocolate cake, the pecan bar, the chocolate chip brownie and the gluten-free chocolate chip pecan cookie.

Satchel's Pizza
1800 NE 23rd Avenue
Nestled on the Eastside of Gainesville, this iconic pizza restaurant resembles the home base of Scooby-Doo, Shaggy and their crew and it's by design.  The decor includes old 1960's games, paraphernalia, and even vehicles, in which you can dine, that resemble Scooby's mystery machine.  This theme and creative measures taken are what make Satchel's so unique and set apart from any other pizza place you will visit in the WORLD.  And it only helps that their jumbo pizzas with a wide array of toppings and flavors are mouth-watering and euphorically delicious… Come to think of it, I've often questioned whether their pizzas are baked with some other artifacts made popular in the 1960's era (please see Snoop Dogg.)  Two important things to be aware of when eating at this Gainesville Landmark: (1) allow for much wait time because it's always packed.. rightfully so, and (2) Be sure to bring cash! They're one of the few businesses that still operate on a cash basis in 2014.

The Hyppo
214 SE 2nd Avenue
I would have never thought you could find so much value in a popsicle.  But these aren't your everyday push-pops or Rocket pops.  The Hyppo is a boutique popsicle shop that prides themselves on an extremely unique offering of gourmet popsicles made with authentically real (not from concentrate either) ingredients.  They were birthed in St. Augustine, Florida and brought their coastal exclusivity and popularity to downtown Gainesville.  Their unique flavors such as Guava Hibiscus, Pineapple Cilantro, and Mango Habanero make this not just a great symphony of flavors, but an unparalleled experience… And they are DAAAAARN GOOD!!!  My favorite is the creamy, dreamy Key Lime Pie flavored pop.



Thank you so very much for you continued support.  Please feel free to contact me with any questions pertaining to this or any other real estate related topics at (352) 246-8706 or at jhurst@mmparrish.com.  You can also visit my website at www.jasonjhurst.com.  And remember, when it comes to real estate, THINK HURST 1ST!

Welcome the Millennials! | Your Old Methods of Marketing Suck!

It first started with the "Baby Boomers".  They were a generation of people born in the post world war II era, roughly between the years of 1946-1964.  They were a people group who grew older and began to completely dominate and influence a culture - from fashion decisions, to political views, to purchasing decisions, to marketing messaging.  However, recently, this Baby Boomer generation has begun to retire, pass away and, put quite simply, have decreased in population and influence.  Then, there was "Generation X", which didn't have much of an identity……. and quite frankly, I can't define them either so lets move on.  Enter: "Generation Y", or  more affectionately known as, "The Millennials." This generation, much like the Baby Boomers, has become the most dominant portion of our population and they are expanding.  And, like the Baby Boomers, they are changing the way we dress, the way we market, our political and cultural views and, most importantly, the way we communicate.  As it pertains to real estate, they have even become the largest group of home buyers.  So, in case you haven't gotten the memo, your old methods of marketing to them and communicating with them, most likely, SUCK!  It's the equivalent to being The Flintstones living amongst the Jetsons. And, newsflash, it's "not so easy, a caveman can do it."  So if you're not partaking in this huge paradigm shift, then you're on your way to losing… especially in the real estate market.  So let's define this people group, shall we?

The Pew Research Center released a report in March of 2014 which defines The Millennials as a generation that is disconnected from "the institution", has a strong sense of community and are extremely socially aware.  Most reports concur that they encompass individuals born between the years of 1981 and 2000 (ironically, I am considered a "Millennial"… I don't know, I found that interesting.)  They are also referred to as "Generation Me" because of the strong sense of entitlement and narcissim (But, that's so not me though.. just thought I'd clear that up.)

The NAR (National Association of Realtors) released a very intriguing report about the impact of The Millennials on the homeownership market and here's what they found:

•Largest share of home buyers at 31% and smallest share of home sellers at 12%

• 76% are first-time buyers
• Buying primarily for desire to own a home
• 19% live in urban areas—largest share amongst the generations
• Biggest neighborhood influencers: quality of neighborhood and convenience to job
• Commuting costs are very important to 37% of Gen Y buyers
• Plan to live in home 10 years
• 74% say biggest benefit from an agent is helping them understand the process
• 20% had a difficult time saving for a downpayment à among them 56% said student loan debt delayed saving
• 17% had to stall home sale because their home was worth less than their mortgage
• Most likely to think their home is a good financial investment: 87%  

So now, the next question is: if they represent the largest opportunity for the housing market, what are the best ways to reach and communicate with the Millennials?  Newsflash: Your Old Methods Won't Work Anymore!! Here are a few key avenues of communication that you will have to implement and master in order to stand out with The Millennials:

1. You must make your marketing and content dissemination "Mobile Device Friendly":  Just from 2012-2013, web content access via mobile devices went from 18% to 27% and it is growing rapidly!  And because we live in a rapid, "microwave" society, if your content can not be easily accessed and read on these devices, you will be quickly ostracized and blacklisted by this sect of people.


2. They are beginning to prefer Instant Messaging and Texting to Phone Calls: According to the Pew Research Center, some 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages. When asked how they prefer to be contacted on their cell phone, research found that 31% said they preferred texts to talking on the phone, while 53% said they preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.  And, as texting becomes progressively easier, expect it to continue it's rapid growth trend among Millennials.

3. Use the Convenience of File Sharing: Bloated servers and crowded inboxes are issues that have infected all organizations. Infocentric Research recently deemed searching for files through the wastelands of old documents to be the biggest time waster. File sharing platforms are one of the first significant technological achievements developed by The Millenials, with many being launched at the beginning of last decade. Consider using these platforms for sharing large files: We Transfer and SendSpace.  And for online files storage, these are generally accepted medium: Google Drive and DropBox. All of these medium are generally free, but may incur fees depending on huge sizes.

4. Must have a strong, multi-platform Social Media presence: We've all seen the ridiculous statistics about the billions of people on the Big 3 social medium: Facebook, YouTube and Twitter.  However, there are some other medium that are growing astronomically to be considered major players such as Pinterest, Instagram, Linked-in and Google Plus.  Consider social media presence as a huge cocktail party where you can meet anyone you want to know and communicate with them at anytime.  How cool would it be to go to hundreds of networking events and build relationships with key buyers and influencers on a daily basis?….. wait for it….. wait for it.... THIS IS IT!!! Whether you think it's dumb or not, you need be here and you need to interact with the people regularly. It's a prime opportunity to brand yourself, frequently touch your market, and most importantly, listen to your customers.  And if your challenge is the consistency of posting and having a presence on all of these medium, no sweat!! There are some great multi-platform sharing apps that will allow you to not only share content across multiple platforms, but they also allow you to auto-schedule your posts for the optimal times of viewing by readers on that medium!  Try these: HootSuite, EveryPost, Buffer, and Feedly.

Contact me if you have further questions or need anymore information.  I also love to hear your feedback if this information has been helpful to you.  Peace and increase!!

When it comes to Real Estate, Think Hurst First!